Tools, tactics, and taste for product builders.

Advice on building great products, lessons (and mistakes) from building PostHog, and deep dives into the strategies of top startups.

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All posts (73)

Can software factories actually work?

Can software factories actually work?

Software factories let agents ship code with little human review

Aug 11, 2026 · Jina Yoon

What nobody tells you about writing agent skills

What nobody tells you about writing agent skills

Everything we've learned about writing great agent skills at PostHog – progressive disclosure, avoiding over-specification, preventing skill rot, and knowing when not to write one

Aug 3, 2026 · Ian Vanagas

How much can you delegate to agents?

How much can you delegate to agents?

A simple guide to agent autonomy

Jul 27, 2026 · Jina Yoon

2030-shaped software

2030-shaped software

By 2030, AI agents will be the primary users of software

Jul 20, 2026 · Ian Vanagas

Stop being the code review bottleneck

Stop being the code review bottleneck

AI writes code faster than you can review

Jul 9, 2026 · Jina Yoon

We used context engineering to 5x conversion and 2x activation

We used context engineering to 5x conversion and 2x activation

How PostHog built a context layer for its AI wizard — 5x paid conversion, 2x faster activation, and 80% larger MRR in the first paying month

Jun 24, 2026 · Edwin Lim

Why we're bullish on loops

Why we're bullish on loops

We're bullish on loops

Jun 17, 2026 · Ian Vanagas

24 tips for giving S-tier demos

24 tips for giving S-tier demos

An engineer's guide on how to demo well

May 28, 2026 · Jina Yoon

The stuff nobody tells you about startup marketing

The stuff nobody tells you about startup marketing

Everything about startup marketing that actually matters — from matching channels to your sales motion to why attribution is a lie, and when to make your first marketing hire

May 6, 2026 · Charles Cook

Great companies are built in hackathons

Great companies are built in hackathons

You should run more hackathons

Apr 21, 2026 · Ian Vanagas

The golden rules of agent-first product engineering

The golden rules of agent-first product engineering

Five principles for building products that work well for AI agents and MCP servers

Apr 8, 2026 · Jina Yoon

What we wish we knew about building AI agents

What we wish we knew about building AI agents

One thing on every startup’s mind: Should we build an AI agent?

Mar 24, 2026 · Ian Vanagas

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